2019/20 F/W Haute Couture: Inside Maison Margiela’s Fantasy World

2019/20 F/W haute couture is hitting the runway in Paris. This year Maison Margiela keeps surprising us with an amazing fashion collection. As a fashionista, do you know the story behind MMM? And how did releasing clothing collection create madness and fantasy to the world?

Concept Store Maison Martin Margiela; Credit to Theo Bonne

Concept Store Maison Martin Margiela; Credit to Theo Bonne

MMM Story

Maison Margiela also known as MMM, stands for Maison Martin Margiela, is founded in 1988 by Martin Margiela. Margiela is known for its best deconstruction fashion. From designs, materials, to styles, everything are very avant-garde and the brand has set a unique brand image throughout the years.

Founder Martin Margiela; Credit to  Pinterest

Founder Martin Margiela; Credit to Pinterest

Founder Martin Margiela is a unicorn in this dazzling fashion world. His low-key personality makes him very mysterious. He never appears in the fashion shows and any media interviews, even the company's employees rarely see him around. Maison Margiela became the member of the Chambre Syndicale de la Haute Couture in 2006. That means it's eligible to hold a fashion show at the Haute Couture Fashion Week. Unfortunately, Martin Margiela announced that he would no longer participate in clothing design and officially retired from the fashion world in 2009.

Maison Margiela first fashion show in 1989; Credit to  Business of Fashion

Maison Margiela first fashion show in 1989; Credit to Business of Fashion

Menswear or Womenswear?

Avant-garde and rebellious are the signature of MMM. From having female models wearing menswear in 2018 fashion show, to menswear and womenswear released at the same show in 2019 SS, MMM always breaks the fashion rules. After Margiela retired, John Galliano takes over the position of creative director and continues the spirit and creativity of MMM, declaring to everyone that “Haute technique knows no gender”.

Maison Margiela Fall 2018; Credit to Elle

Maison Margiela Fall 2018; Credit to Elle

Maison Margiela Spring 2019 Ready-to-wear; Credit to Vogue

Maison Margiela Spring 2019 Ready-to-wear; Credit to Vogue

2019/20 F/W Haute Couture Collection

Creative Director John Galliano adds his own decadent theory to the deconstruction style, created a style that no one can compare. In 2019/20 F/W Haute Couture fashion show, John Galliano let female models to wear menswear and males models wear womenswear. If you don't pay attention to it, you can barely tell the gender of the models. This collection used the "projective filtrage" technology to print patterns to the fabric, showing John Galliano thought’s on how the fashion world is beginning to rot and collapse.

Read More:

HAUTE COUTURE - WHAT IS IT AND WHY DOES IT MATTER?

by OLIVIA LAU @ FRESTYLE Team