From lifestyle, food culture to fashion, Hong Kong has a rich blend of cultures that give it a unique character. And speaking of fashion brands that can represent Hong Kong's international image and culture, "Emma Wallace" is definitely one of the first that comes to mind. British born designer Emma Wallace settled in Hong Kong where is hard for startup. What reasons make her decided to build her fashion business here?
Seeking Inspiration During Travels
Previously Emma worked as a designer for various UK-based brands and in 2014, Emma launched her namesake brand "Emma Wallace". Having fallen in love with Asia culture during years of traveling, she is inspired to combine the Western tailoring and sewing skills alongside with fabric, color and pattern inspiration from the vivid sights of the East.
Make the Dream Come True in Hong Kong
Emma has been married and operating her online store in Hong Kong for 10 years. Finally, she can make her dream of opening her first boutique come true in the stylish Po Hing Fong, Sheung Wan in April 2018 because Sheung Wan is a cool place that shows the side of traditional Hong Kong culture and at the same time lots of foreigners live in this area, it represents a rich mix of cultures
#EmmaWallaceWoman represents smart, independent and adventurous ladies just like designer Emma, and by wearing her collection, ladies can be brave to show their charm. Because of her unique design concept, her collections are highly appreciated by celebrities from all over the world, including supermodel Coco Rocha, Hong Kong model Eunis Chan, fashion blogger Mayo Wo, singer GEM Tang and so on.
A Fusion of Chinese Ancient Legend and Modern Fashion
Bravery and femininity collide for AW19 ‘Warrior Woman’ inspired by the notion of the restless romance, the collection turns to the Chinese goddess Chang-e who sacrificed for the one she loves and be strong in face of loneliness as a muse. This exactly reflected the idea behind Emma Wallace Woman. The AW19 collection used vivid red and injections of yellow symbolize luck, happiness, and power from Chinese culture, whilst Western influences can be found in the form of soft, flowing fabrics and unexpected details that elevate into a realm of mysterious beauty ready-to-wear collection.